Franchise Business Radio is a platform to bring together franchise professionals to connect, educate and collaborate to serve the franchise community and those considering franchise ownership.
Listen and Learn from Franchise Professionals
Listen and learn from guests: Barry Falcon, iFranchise Group; John Holman, HomeVestors; and George Koulouris, Grecian Gyro.
Barry Falcon, CFE
Currie: What are the trade-offs between an emerging brand and a mature franchise brand?
Falcon: Some people like being an early adopter to get prime locations. Emerging brands can have big advantages-big risks and much more upside.
Currie: One side of the business equation is having deep industry experience and proven methods of operation, and the other side of the equation is understanding how to grow the franchise system.
Falcon: Correct. From a franchisee perspective, by being an early adopter, you are getting in and helping mold the franchisor as they grow and often have some input. There are three key requirements to consider with emerging brands…
John Holman: We Buy Ugly Houses
Currie: You are a marketing engine. How do you find the good deals?
Holman: Universal question for all real-estate investors. If they could find enough houses to rehab and get them at the right prices, the business would be easy – but it is not easy because the houses are hard to find. HomeVestors takes a unique approach to…
George Koulouris: Grecian Gyro
Currie: You were born into entrepreneurship. Tell us about it.
Koulouris: Grecian Gyro is Atlanta’s oldest Greek restaurant and my dad created it in 1982, so people say that I have been working at the restaurant as long as I was old enough to hold a spatula. I grew up in the restaurant world, and over the course of many years, and locations, turned it into a franchise.
Currie: Communicating Culture, what do you mean by that?
Koulouris: One of the things that is hardest, and I learned this during the recession is…
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Pamela Currie CFC is the host of Franchise Business Radio and has 20+ years in franchising. Her experience encompasses being a franchisee, franchisor performance and educator, franchisor system developer, trainer/mentor, and college advisory board member. She is affiliated with FranServe and Franchise City, and specializes in guiding individuals in finding a franchise. Contact her at Pam@FranchiseIntellect.com.