U.S. veterans and retired military personnel are quite often great candidates for franchise business ownership. A retired career military woman or man has unique experience and knowledge that can be a perfect match for franchise brands, whether it is specific technical training that suits a particular industry, leadership experience, or just the maturity that comes with their past 10 or 20 year commitment to the military.

Furthermore, adults who have served the U.S. military are able to retire and start a “second career” at an age that is right in that sweet spot for franchise ownership, between 35 and 55 years old.

Franchisors who are looking for mature adults, with investment capability and leadership skills, should outline a program that can attract, recruit, and appeal to those who have served their country:

  • Initial fee discounts
  • Support finding loans
  • Supplemental business training

Many franchisors will offer discounts or participate in the International Franchise Association (IFA) VetFran program, which allows them to utilize their membership with the IFA. Support those who have supported the American people with their service.

While there are some brands that focus exclusively on franchisees who have a military background, many brands are seeking a wide variety of franchise owner candidates with a diverse background. Either way, prior military experience can contribute to the brand development and help fill niche markets with the products or services the brand offers while addressing the needs customers have. Americans are proud to support veteran-owned businesses, and there are many communities across the U.S. who will welcome them to open a business in their town.

Whether you are a franchisor of a service-based model, fast-casual restaurant, or personal-care brand, think about the specific qualities you want in a franchise owner; respect for customers, dedication to service, ability to deliver a quality product, and contribution to a team effort – the greater call of the brand’s promise, positioning, and mission. Share that information with your potential candidates and be sure to say, U.S. veterans are a good match for us, and we do want you.