It seems like there is a new cultural business trend emerging every week, like the Great Resignation, “unretirement” and most recently, quiet quitting. While each of these movements was fueled by a unique reason, through it all there seems to be one underlying cause: passion.
Passion is defined as a strong, barely controllable emotion, and it is something that we as entrepreneurs understand as a core reason for doing what we do every day. This strong, barely controllable emotion is often the driving force behind choosing small business ownership and all the joys and challenges that come along with it.
We all want to find something to be passionate about! Employees that left a job, found a new way to retire or started refocusing themselves in their current career were all seeking something that made them feel more joy and contentment-something they could be passionate about.
So maybe passion should be a business strategy from the start.
The Importance of Passion
When you spend most of your time in one place or on one project, becoming disengaged is easy. Disengagement can quickly lead to reduced productivity, unhappiness and checked-out employees.
When you manage or own a business, becoming disengaged can even lead to financial distress.
When you are passionate about what you do, your brand has a natural advantage in competitive markets. Passion means intense dedication, invested workers and longevity even when times are tough.
Let’s take fast food franchises as an example. Even in a saturated market, there is always that one restaurant that seems to excel over the rest. So, what’s the difference? More often than not, it comes down to the owner’s mindset.
A passionate owner hires passionate staff who share their love of the business with the very patrons who lead to a healthy bottom line.
Leveraging Passion
A common misconception with “do what you love and you’ll never work a day in your life” is that in reality you will likely end up working longer hours and more days than a typical 9–5 job, especially when you own your own business.
When you let your passions lead, you set a tone for your business that defines your brand and all of those associated with it. Passionate leaders have strong mission statements and well-defined standards and values.
Their business has a culture that others can feel in all of their encounters. Without passion, success is a much harder road to find.
Fuel your passions and chase your dreams. Surround your business with others who not only feed off your passions, but feed into it as well! Let your passion push your work to the next level while you watch your brand grow.
Ready to find your passion and take a step into business ownership? Contact us today.