Alesia Visconti, CEO and president of FranServe, Inc. and Franchise Dictionary Magazine, was recently named one of the Top Women Leaders of New Jersey for 2023 by Women We Admire. According to the organization’s website, this award honors women-led businesses that break down gender barriers and promote gender equality in industries that are traditionally male-dominated.
“When I first entered into the franchise space, about all I knew was how to spell the word franchise,” Visconti said. “The franchise model is my fifth industry and my favorite. There’s nothing like changing people’s lives for a better future. So many are tired of corporate America and want to own a small business. The franchise model makes that possible and mitigates the risk.”
“For those who want even more flexibility, becoming a FranServe Franchise Consultant allows people to help others find a franchise while working from home, trained and supported by FranServe, Inc., the world’s largest franchise consulting/broker organization,” she added.
Visconti has gained over 25 years of experience as CEO and president, and FranServe is her defining achievement that led to the honor of being on the Top Women Leaders list.
“Many people questioned how I could lead FranServe when I was so new to franchising and in a male-dominated field. As Walt Disney said: ‘It’s kind of fun to do the impossible!’ With the help of my team, the amazing franchise consultants we have, all the brands and suppliers, we’ve built this company to be the largest in its space. Fortune favors the bold.”
Though she’s seen a lot of success, Visconti’s journey to owning a top woman-led business hasn’t been all smooth sailing.
“People tease that I look like a real-life Barbie. A former model, I do love fashion. That could have worked against me because people judged me to be brainless,” Visconti explained. “But that’s the thing about judging others. You don’t define them; you only define yourself as someone who needs to judge. I stayed true to who I am, followed my passion for growth and cultivated my dream team!”
Nancy E. Williams