Coaching for Purpose
Guiding Entrepreneurs to Their Ideal Venture
For Mathew Fink, the best part of working as a franchise consultant is helping others find their passion and niche.
“In the beginning I never thought franchising was a path for wealth,” he noted. “But after decades of working in the industry, I know it’s possible to not only earn a good living as a franchisee, but also to truly love what you do. That’s definitely the most rewarding nature of consultancy – you get to help others discover their own path to success.”
Fink, whose early career included consulting and sales roles, entered franchising more than 20 years ago, joining the team at Comfort Keepers – a homecare business that offers high-quality in-home care for seniors.
“I wanted to change lanes after working as a venture capitalist and franchising proved successful from the start,” Fink said. “The business expanded rapidly in the early stages of the homecare trajectory and grew to have more than 700 locations worldwide.”
Fink served as CEO for the brand during much of that growth. In 2016, he added another franchise to his portfolio, becoming area developer for The Flying Locksmiths, a commercial locksmith and security systems company.
“It added some depth and was a nice way to leverage my time,” he said.
In 2018, he also became an area developer for Hammer & Nails Grooming Shop for Guys. Fink said the addition of those two franchises led him to pursue a role as franchise consultant.
“For years I was giving out advice and helping guide potential franchisees on my own time,” he said. It was just a natural progression to turn it into part of my career.”
In 2022, in affiliation with FranServe, Inc., he launched Franchise ODP, a firm which represents more than 500 of today’s leading franchise opportunities and is well known in the industry for a professional approach with all franchise partners.
“I think I differentiate myself as a consultant because I have operated in three different industries and can lend that experience and expertise to clients,” he said. “I can talk about the pros and cons of home care versus men’s grooming because I have firsthand knowledge in both of those categories.”
And Fink takes a very personal approach to meeting and speaking with prospective franchisees.
“I like to get to know everything I can about a candidate: What drives them, why they’re looking at franchising,” he said. “There’s a full discovery process before we discuss brands and make introductions.”
And Fink stays in constant contact with his candidates throughout the entire process.
“I like to be very hands on because I know this is a major decision,” he said. “Clients can call or text me anytime. It’s not unusual for me to jump on a phone call at midnight or 6 a.m.”
For Fink, it’s a personal and professional connection that hardly seems like work.
“I love that I can easily fit these calls and meetings into my schedule,” he concluded. “The reward is watching clients thrive, finding happiness in their new role.”
Jessica Petrucelli