WHAT THE HECK IS A FRANCHISE CONSULTANT?
Recently I came across a post by Janice Durant, a Certified Franchise Consultant with FranServe, that read: “There’s something powerful about being surrounded by driven leaders, impactful success stories, and people who truly love what they do. It’s a clear reminder: when the right people, systems, and support come together, big things happen.” This quote was in direct reference to the 2025 FranServe Convention and Expo, held in July at Walt Disney World’s Yacht Club Resort in Orlando.
Janice goes on to explain how no one builds a business alone. Support and collaboration make the difference between success and failure. She details how franchising offers a level of support few independent businesses can match.
Some people have said they don’t want to pay a franchise fee or royalty. But like Jancie, what a Certified Franchise Consultant (CFC) can explain is that a franchise offers many unique services and tangible differentiators that stand alone businesses cannot. This includes items such as identifying ideal customers, implementing turnkey marketing, call centers that book appointments, estimating tools and, perhaps most importantly, a network of owners who encourage and collaborate with one another.
Franchise consulting can be a fun and gratifying business for those who have a desire to help others achieve business ownership through franchising. Franchise consulting is a flexible work-from-home business. For many, it has been the perfect choice where they can change lives and change generations all without the restrictions of a territory! If you’d like to learn more, please email connect@franserve.com.
Don Clayton
Don Clayton has spent more than 18 years helping others achiabout:blankeve their dream of business ownership – starting as a business broker in 2002 and then as a franchise consultant for FranServe in 2012. His passion for the business led Clayton to the position of Chief Talent Officer, where he is committed to recruiting qualified candidates who are likely to succeed as FranServe Certified Consultants. franserve.com, connect@franserve.com