It’s all about the experience. As humans, we are designed to interact and connect with one another, and that interaction just seems better in person. While we’ve all become accustomed to virtual meetings and online information, there’s nothing like talking with someone face-to-face.
That’s why attending a franchise trade show is advantageous for so many reasons. For the prospective franchisee, walking through an exposition center and seeing the diverse variety of franchises available, opens up great possibilities that you may not have otherwise considered. There is great value in being able to put a face to a brand you’ve been researching and having a one-on-one conversation with franchisors. It adds a deeper perspective as you navigate through the decision process. Live and in person, you can discern the true vibe of a brand, taking your selection process to the next level.
For franchisors, trade shows are an essential element in lead generation. It is an ideal resource for getting your brand in front of your target audience.
It provides a personalized reach that cannot be replicated through social media or other marketing concepts. Giving real-time answers to the many questions from possible franchisees provides a genuine transparency to your customers. Meeting like-minded entrepreneurs in person generates excitement in the discovery process.
There’s even more than that available at the 30th annual International Franchise Expo, June 2 through 4, 2022, at the Javits Center in New York City. This is the world’s leading franchise event, providing a networking platform for potential franchisees and emerging franchise brands. It’s a great resource for those wanting to invest in a franchise or wanting to franchise an existing business. Not only will there be hundreds of franchise brands represented, but there will be invaluable informational seminars and workshops, along with coaching and advice from industry experts available to attendees.
~ Shelia Fischer
Sheila Fischer, became president of MFV Expositions after a 27-year tenure with MFV. In addition to leading MFV in sales, in 2019, she was awarded the Global Sales Leader Award of Comexposium, MFV’s parent company. That prestigious award is given to one person throughout Comexposium’s global business, which covers over 135 exhibitions in 15 industries in 30 countries.