Drybar

No Cuts. No Color. Just Blowouts. The Drybar® brand has been a major “disrupter” in the hair-care industry. And in this context, the word “disrupter” is a very positive thing. Disrupters sometimes come out of nowhere and challenge the status quo in an industry. They challenge and change that industry in ways that sometimes make people think, “Why didn’t I think of that?”

Alli Webb had this crazy theory that women needed a stylish place to come and enjoy the “affordable luxury” of a professional blowout. And she was right. Prior to the opening of the first Drybar shop, Alli drove around Los Angeles making house calls to women desperate for blowouts. Big demand. No supply. Light bulb.

The Drybar brand continues to grow providing quality blowouts in beautiful shops with a focus on remarkable, over-the-top customer service.

REPEAT VISITS:

• • The membership model can have clients visiting multiple times per month.
  • Blowouts can last up to 5 days ultimately saving her time during the week.
  • Proprietary “anatomy of a blowout” training leading to quality, consistency, and loyalty.

MULTIPLE REVENUE STREAMS:

• • Service add-ons at the wash bowl or in the chair.
  • Braids, up-dos and dry styling.
  • Signature products and tools.