2025 is THE year to own a business. If you’ve been considering buying a business, particularly a franchise, there’s never been a better time than now.
We’ve had many years of excuses to not move forward with business ownership. 15+ years ago: recession. 5 years ago: lockdowns. 1-2 years ago: economic uncertainty. But the past is past. We’re done with all of those old reasons and excuses. Here’s why.
A Strong and Stable Economy
Economic indicators are pointing to steady GDP growth and increasing consumer confidence. As inflation stabilizes and interest rates become more predictable, access to small business loans and financing will become more available for aspiring entrepreneurs. These economic conditions create an environment where businesses can thrive again.
Pro-Business Policies and a Favorable Political Climate
The new administration’s policies are moving towards supporting small business growth. Even policymakers who have been seen as anti-business recognize the importance of small businesses in job creation and economic development. This may lead to incentives such as tax breaks or at least an extension of the 2017 tax breaks.
The political landscape is growing more encouraging for franchises, with initiatives aimed at supporting franchise owners through fewer regulations and sensible labor policies. With this business-friendly environment, entrepreneurs can confidently invest, knowing that policies are in place to support their growth and success.
Expanding Market Opportunities
Consumer behavior is shifting in ways that favor small business growth. The rise of digital commerce, remote work, and demand for personalized local services create new franchise opportunities for entrepreneurs. Areas like health and wellness, new types of food concepts, and technology-driven businesses will see significant growth in 2025. Now is the time to capitalize on a growing market and establish a strong foothold in your industry and in your local community.
Marketing and Timing
There has not been a better time to market your small business in your local community.
Not long ago, driving local customers into a new business meant expensive local TV, radio, and newspaper ads. But now, affordable digital advertising, local influencer marketing, and organic social media outreach can help you find new customers faster and cheaper.
Start exploring new franchise opportunities today. As the saying goes, your only regret may be not starting earlier.
Jack Monson
Jack Monson is the Chief Growth Officer of Thunderly, the premier franchise development marketing agency and has been working with franchise brands for over 15 years. He is the Chair of the IFA’s Marketing & Innovation Committee and the host of Social Geek, the No. 1 podcast in franchising. socialgeekradio.com