MINNEAPOLIS — goGLOW, the premier brand redefining sunless tanning through clean innovation for over 15 years, is thrilled to announce it has officially awarded 100 franchises since launching its program in 2023. This milestone underscores goGLOW’s explosive national expansion, with the brand on track to open 25 more locations and surpass 150 awarded franchises by the end of this year. Growth has been centered on delivering exceptional client experiences and becoming the franchise partner of choice for a new generation of beauty and wellness entrepreneurs.
goGLOW’s expansion is rapidly unfolding in high-demand markets with franchises signed in Charleston, SC; Charlotte, NC; Cincinnati, OH; Dayton, OH; Milwaukee, WI; Kansas City, KS; Long Beach, CA; and Delray Beach, FL. New locations in Mentor, OH; Woodbury, MN; and Omaha, NE have already shattered service records in their first month this spring — a powerful testament to the brand’s popularity and strong community demand.
“We built goGLOW to scale—and we are incredibly proud of the momentum we’ve achieved,” said goGLOW Founder and CEO Melanie Richards. “goGLOW is paving the path for a new wave of modern beauty and wellness entrepreneurs who want to own something clean, ethical, and profitable.”
As one of goGLOW’s pioneering franchise owners, Heather Kirchner of Rock Hill shared, “I’ve seen firsthand the power of the goGLOW model. The support is top-notch, the community is unmatched, and the client results speak for themselves. It’s incredibly rewarding to help people feel confident while building a strong, thriving business in my local community.”
goGLOW’s success story is fueled by its core belief that modern beauty should be both empowering and scalable. The brand’s franchise system is designed to meet the surging demand for wellness-driven beauty experiences and includes:
- Lower startup costs than traditional beauty franchises, with room to grow into multi-unit ownership
- Simple labor model — no licenses required, fast training, and competitive hourly pay
- Recurring revenue through membership programs and a proprietary skincare line
- Proprietary tech + patented spray system that enhances consistency, safety, and air quality
- A growing community of experienced operators, including alumni from brands like Drybar, Restore, and Pure Barre
The brand’s retail growth is also accelerating. In addition to its current product line, goGLOW is preparing to launch new offerings designed for those seeking a natural-looking tan without dyes, along with anti-aging, hydrating, and skin-soothing benefits. These products will further elevate goGLOW’s position at the intersection of beauty and wellness.
“Our goal is to be the leading brand in sunless tanning by staying grounded in what matters — community, results, and unmatched service,” said Richards. “Now we’re inviting entrepreneurs across the country to build their future with us.”
Interested in bringing goGLOW to your market? Visit https://goglow.co/franchise to get started.
About goGLOW
At goGLOW, our mission since 2010 has been to empower individuals to radiate confidence, inside and out. We’re transforming how people achieve a sunless glow with innovative, patented, state-of-the-art air filtration sunless tanning equipment and a line of vegan, plant-based skincare products that deliver confidence and measurable results. By prioritizing strong relationships, education and purposeful franchise expansion, we’re building a trusted brand making a lasting impact and providing opportunities across communities in the US.
SOURCE goGLOW