Ten Thousand Coffee

Ten Thousand Coffee is a daily specialty coffee brand built for scale. Born from the “10,000-hour rule,” the brand reflects an obsessive commitment to quality — a Q-grader-designed SOP delivers a consistently premium cup without requiring skilled baristas, so franchisees can train fast and run a tight, repeatable operation. Two in-house roasted signature blends (Sydney and New York City), single-origin pour-over options, and a rotating menu of seasonal drinks, matcha, and desserts sit inside a modern, minimalist retail concept that flexes from a compact counter-service format to a full café.

Since opening its first U.S. location in New York in 2022, the brand has built a track record of strong company-owned store performance and is now expanding across the U.S. through Single Unit and Multi-Unit Development (3–5 units) agreements. Franchisees receive training at the Carlstadt, NJ headquarters and NYC stores, plus on-site opening support, site/layout assistance, and a full interior design package — all built around a simplified, SOP-driven model that doesn’t require prior barista experience to run well.