Legal: What Business Are You In?
Seems like a simple enough question. However, I think many franchisors forget they are in two businesses. One is the underlying subject-matter expert on the…
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MFV Expositions: How to Qualify for Franchise Ownership
If you’ve got that entrepreneurial spirit and want to apply for franchise ownership, understand that there are some franchise requirements you must fulfill. Franchisors are…
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Social Geek Radio: Telling Your Client’s Story
I’ve spent the last month listening to a lot of Tom Petty and the Heartbreakers albums. And, as the joke goes, so have my neighbors!…
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What the Heck is a Franchise Consultant?
BELIEVE “BELIEVE … Such a great word. It’s often used in sports for fans as their team chases a championship, but it applies to life…
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Legal: Early-Stage Equity Investors
Many of our early-stage emerging franchisor clients have been getting calls from private equity groups looking to make an investment. The reaction ranges from skeptical:…
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MFV Expositions: How to Find Franchise Prospects
How to Find Franchise Prospects and Create Connections In order to grow, franchisors look for entrepreneurs who fit the brand to become franchisees. This is…
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Taking the Leap!
Knowing When the Time is Right to Become a Franchisor and an Emerging Brand You became a small-business owner and made a success of your…
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Social Geek Radio: Referrals and Testimonials
Many people in marketing spend their time pushing wild ideas and searching for some “cool factor” to attract consumers. But the thing that really sells…
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What the Heck is a Franchise Consultant?
It’s a Mindset Certified franchise consultants (CFC) are specifically trained in uncovering the mindset in people to determine the probability of success in franchising. Often,…
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