Legal: What Business Are You In?
Seems like a simple enough question. However, I think many franchisors forget they are in two businesses. One is the underlying subject-matter expert on the…
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Social Geek Radio: Telling Your Client’s Story
I’ve spent the last month listening to a lot of Tom Petty and the Heartbreakers albums. And, as the joke goes, so have my neighbors!…
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Legal: Early-Stage Equity Investors
Many of our early-stage emerging franchisor clients have been getting calls from private equity groups looking to make an investment. The reaction ranges from skeptical:…
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Social Geek Radio: Referrals and Testimonials
Many people in marketing spend their time pushing wild ideas and searching for some “cool factor” to attract consumers. But the thing that really sells…
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Legal: Profit or Growth
Legal: Profit or Growth It is not an easy transition to go from running a traditional business serving customers locally to building a franchise system…
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LinkedIn Tips for Franchises: Part 2
Last month we shared some tips for franchise professionals to increase their impressions on LinkedIn and build a personal brand as a thought leader on the national…
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Legal: Do you know When to Say ‘No’?
For many franchisors, the goal is to get your system and your agreements to the point that you no longer need to entertain addenda or…
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Legal: When Should You Start Your Brand Fund?
TODAY! As the old saying goes, the best time to plant a tree was 20 years ago. The next best time is today. Many emerging…
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Social Geek Radio: Linkedin Tips for Franchises
Some people spend hours per day watching videos on YouTube or TikTok. Some people check Facebook or Instagram every two minutes. I am a LinkedIn…
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