Legal: Did They Really Hear You?
Effective communication is not just about what is said or written, but how well it is heard, understood, and retained. As a franchise lawyer, we…
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Brand Lessons from Yellowstone Ranch
A “brand” in the Yellowstone universe might have a different meaning than a “brand” in our business world. Or does it? The top-rated show on…
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Legal: Benevolent Dictators Wanted
Many systems are tempted, as they update and renew their FDDs, to lean into more restrictive clauses and aggressive enforcement programs against wayward franchisees. Although…
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Why Do Customers Buy From Your Brand? Social Geek Radio
The start of any new year is a great time for a checkup of your personal fitness and wellness. It’s also a perfect time to…
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Legal: What Does Winning Look Like?
Franchising is about creating a community of business owners working out of the same system and sharing the same goals, metrics, brand, system, etc. It…
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Legal: The Fundamentals
Why do customers buy from your franchisees? That should be the question at the root of every decision a franchisor makes. Does the system continue…
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Social Geek Radio: What Can I Do for You?
Earlier this fall, our community lost a giant. Jerry Darnell, the “Mayor of Franchising,” spent decades making franchising what it is today. He was a…
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Social Geek Radio: The Culture of Franchising
For the past six months, I’ve featured a regular series of podcast episodes on Social Geek Radio about The Culture of Franchising. At in-person events…
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Legal: Who’s in Charge if…
Many of our franchisor clients are run by a dynamic and charismatic founder with the vision and passion to lead the brand through the wild…
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