Facebook Tips for Franchises and Small Businesses
Near the end of 2020, I started another new podcast with my colleague Mike McDowell, director of operations at Social Joey. Mike is a Certified…
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Actions Speak Louder Than Words
As attorneys, we protect our clients with the contracts we write, the clauses we negotiate, and the words we choose. However, words are not magic…
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The Changing Face of Senior-care and Health-care Marketing
Think of how different senior-care businesses and health-care businesses were one year ago. More importantly, how will these businesses change in the next year? And…
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Legal: Who Decides?
I was asked by a franchisor client the other day what they should do if they had three good candidates for the same territory. What…
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Legal: What Business Are You In?
Seems like a simple enough question. However, I think many franchisors forget they are in two businesses. One is the underlying subject matter expert on…
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Social Geek Radio: Reaching Out Through Social Media
Some of the most exciting industries in which to start a business this year involve anything related to home-improvement or auto repair. Regardless of how…
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COVID-19 Impact on Your Item 19
It’s that time of year again when most franchisors are starting to finalize their FDD and think about how to show their 2020 unit level…
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The Official Music Genre of Franchising: Jazz
I recently launched Season 12 of Social Geek Radio and thought perhaps it was time to update the podcast’s theme song. We had been using…
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Social Geek Radio: The Power of Podcasts
For the past few years, experts have described content as being “King” when it comes to marketing for brands and small businesses. And now it’s…
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