Social Geek Radio: What Can I Do for You?
Earlier this fall, our community lost a giant. Jerry Darnell, the “Mayor of Franchising,” spent decades making franchising what it is today. He was a…
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Social Geek Radio: The Culture of Franchising
For the past six months, I’ve featured a regular series of podcast episodes on Social Geek Radio about The Culture of Franchising. At in-person events…
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Social Geek Radio: Q4: Serving the Customer
What Does Q4 Mean This Year? I have no new news to share this month. But I do have some words of encouragement to all…
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Social Media Marketing Challenges
Social Media Marketing Challenges: Branding & Lead Generation I recently had the pleasure of hosting another Marketing Workshop with the International Franchise Association. Thanks to…
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Social Media to Help Franchisee Staffing Challenges
It’s been terrific to get back out to in-person franchise events over the past few months. Organizations like National Event Management and MFV Expo have…
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12 Inspirational Ideas from ‘The Founder’
A few issues ago I discussed searching for The Official Music Genre of Franchising (it’s Jazz!). I thought now we should perhaps examine movies. What…
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Facebook Tips for Franchises and Small Businesses
Near the end of 2020, I started another new podcast with my colleague Mike McDowell, director of operations at Social Joey. Mike is a Certified…
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The Changing Face of Senior-care and Health-care Marketing
Think of how different senior-care businesses and health-care businesses were one year ago. More importantly, how will these businesses change in the next year? And…
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Social Geek Radio: Reaching Out Through Social Media
Some of the most exciting industries in which to start a business this year involve anything related to home-improvement or auto repair. Regardless of how…
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