At FranServe, everything we do depends on the relationships we form with each other, our clients, our franchisors and our partners. People love working with us and we love working together – because we’re each focused, decisive and, more than anything else, fun.

Our strategy, culture, and interactions are all centered on our results-focused and growth-oriented set of core values.

Our Core Values

FranServe’s Core Values are the basis upon which we plan our tactics, implement decisions, and interact with others. They define our company’s culture, and in the famous words of Peter Drucker, “Culture eats strategy for breakfast.” Our Core Values reflect what is important to our organization and its members.

FranServe Code of Ethics

The FranServe Family™ – our team and our consultants—adheres to the highest standards of ethics, professionalism, and integrity in service of our mission to help others achieve their dreams of business ownership through franchising.

Integrity & Client Commitment

We conduct ourselves with honesty, integrity, professionalism, objectivity, and independence, always placing the best interests of our clients at the center of every recommendation and interaction. We place long-term trust above short-term gain, believing that acting ethically is the foundation of lasting success for our clients, our franchisors, and the FranServe Family™.

Confidentiality

We safeguard confidential information belonging to FranServe, our clients, franchisors, suppliers, and fellow consultants, and take all reasonable measures to protect such information from unauthorized access, disclosure, or misuse.

Professional Development

We commit to continuous professional development through initial training, ongoing education, and staying informed of industry developments, laws, regulations, and best practices.

Conflicts of Interest

We avoid actual or perceived conflicts of interest and promptly disclose any situation that could reasonably impair our objectivity or create divided loyalties involving FranServe, our clients, franchisors, suppliers, financing partners, legal resources, or fellow consultants.

Client Fees

We do not charge clients for services that are customarily provided without charge as part of FranServe’s franchise consulting process unless expressly authorized in writing by FranServe.

Compliance

We fully comply with all applicable federal, state, and local laws, regulations, and disclosure requirements governing franchise consulting and franchise sales.

Professional Conduct

We accurately represent our qualifications, experience, and services; avoid deceptive or misleading advertising; and conduct ourselves professionally toward clients, fellow consultants, franchisors, suppliers, and competitors. We do not knowingly make false, misleading, or disparaging statements about others in the franchise community.

Respect

We treat every client, consultant, franchisor, supplier, and member of the FranServe team with professionalism, courtesy, dignity, and respect. Harassment, discrimination, intimidation, retaliation, or abusive conduct are inconsistent with our values and will not be tolerated. 

Loyalty to FranServe

We act in a manner that protects and advances the reputation, integrity, and mission of FranServe and refrain from conduct that could reasonably harm the organization, its consultants, or its relationships with clients, franchisors, and suppliers.

Internal Resolution of Disputes

We resolve disputes and conflicts—whether involving franchise brands, suppliers, or fellow FranServe consultants—through FranServe first. Because all contracts and agreements are held by FranServe and not by individual consultants, consultants must first notify FranServe and provide FranServe a reasonable opportunity to facilitate resolution before independently communicating with or taking action against the other party. While consultants retain the right to pursue legal remedies as a last resort, any such action may only be taken after FranServe has been given a reasonable opportunity to resolve the matter through its established procedures.

Competitor Events

We do not attend training programs, conferences, trade shows, or events sponsored by organizations whose primary business is recruiting, supporting, or operating franchise consultants in direct competition with FranServe unless expressly authorized by FranServe.

FranServe Policies

We honor and follow all policies, procedures, guidelines, and operational requirements established by FranServe, including processing referrals, invoicing, and related business activities through the FranServe system.

Referral Payment Terms

We do not independently negotiate, accept, or decline any proposed modification to the referral payment terms established in FranServe contracts. Because all contracts and payment agreements are held by FranServe, any franchisor or supplier request to modify, reduce, delay, accelerate, or otherwise depart from contractual referral payment terms must be referred immediately to FranServe without independent response. Only the CEO or Chief Franchise Expansion Officer is authorized to approve any modification to referral payment terms on behalf of FranServe.

Reporting Ethical Concerns

Any FranServe consultant or team member who believes this Code of Ethics has been violated is encouraged to submit a written complaint to FranServe for review under its established ethics procedures. Reports will be reviewed promptly, fairly, and confidentially to the extent reasonably possible.

By joining the FranServe Family™, every consultant and team member affirms their commitment to uphold this Code of Ethics and to represent FranServe with the highest standards of honesty, integrity, professionalism, and service.