Meet the team that leads
our success

  • Alesia Visconti, CFC

    Chief Executive Officer & President

    Alesia has 20 years of experience as a President & CEO, driving organizational development and taking companies to the next level, both domestically and internationally. An author, professional speaker, and entrepreneur, her motto in life is “Work hard, play hard, help others, repeat.” Alesia’s entered the franchise space when she began training as a FranServe consultant while serving as the President & CEO of an international career transition firm. After quickly becoming a FranServe Top Producer, Alesia eventually had the opportunity to acquire FranServe. She leaned on her executive experience to grow FranServe into the world’s largest franchise consulting organization.

    Highly active in the International Franchise Association (IFA), Alesia is on the Board of the Diversity Institute, the VetFran Committee, the Legal Legislative Committee, and the IFA Membership Committee. She travels to Washington DC every year to speak with legislators on the laws impacting franchising and small business ownership.

    A true entrepreneur, Alesia acquired the struggling start up publication, Franchise Dictionary Magazine shortly after it was formed, and turned it around in record time. The magazine is now one of the leading sources of information that potential franchise owners and new franchisees turn to for information and advice. It receives praises and accolades by experts throughout the franchise industry.

    Passionate about the franchise industry and ensuring people have the opportunity to take control of their future, she never loses sight of her mission: to help others achieve their dreams of business ownership through franchising, and to train and support the industry’s best franchise consultants

  • David Craghead, CFC – Chief Franchise Expansion Officer

    David Craghead, CFC

    Chief Franchise Expansion Officer

    During his senior year at Virginia Tech (V.P.I.), David began his career in franchising as the manager of two 7-Eleven stores. 17 years and over 100 stores later, David accepted a position as National Director of Sales Training for the retail division of Electric Mobility Corp., a medical mobility products manufacturer headquartered in Sewell, NJ.

    For the next 11 years, he interfaced with both medical and non-medical professionals until the company closed in 2012. The combined skills and experience from these two industries provided a solid platform for his career as VP of Franchise Development for FranServe.

  • Jerry Rieder, CFC – VP of Consultant Development

    Jerry Rieder, CFC

    Chief Operating Officer

    25+ years in management roles at Fortune 500 companies provided Jerry the foundation he’d need to later help others to achieve their business goals. He quickly became a Top Producer after joining FranServe as a franchise consultant in 2012. The following year, he became part of the FranServe Training and Development Team, and has since helped countless consultants become successful.

    Now, he serves as a trainer, a mentor, and also as a facilitator for FranServe’s Power Teams. His compassion and desire to see others achieve drives him to share his techniques and best practices with both new and experienced consultants.

  • Rob Lancit

    Executive Vice President

    With 25+ years of franchise industry experience, Rob adeptly bridges the gap between business development and technology. His background as a franchise consultant, franchisor, franchisee and area developer have given him unique insight into the challenges facing all parties involved and the knowledge necessary to pioneer solutions.  Rob entered the space as head of a tech start-up’s franchise division operating in the U.S., Canada, Australia, New Zealand, Singapore, Italy and the Caribbean. He excelled in this role working with several U.S. Franchise systems and honed key skills necessary to launch, a consulting and development firm dedicated to helping franchisors expand into U.S. and Canadian markets. Rob was also the first to offer SEO, social media marketing and reputation management services to franchisors.

    After the successful sale of his company, Rob served as Vice President of MFV Expositions, leading the company’s domestic and international online divisions. Today, he is thrilled to share his knowledge through FranServe to help others succeed.

  • Don Clayton, CFC – VP of Talent Acquisition

    Don Clayton, CFC

    Vice President of Talent Acquisition

    Don has spent the last 15+ years helping others achieve their dream of becoming an entrepreneur. He began in 2001 as a business broker and joined FranServe as a franchise consultant in 2012. He quickly became a Top Producer and developed a passion to make sure FranServe continues to be the industry’s best franchise consulting organization operating today.

    Don knows exactly what it takes to be successful as a franchise consultant, which is why he accepted the position of VP of Talent Acquisition, ensuring only the most qualified consultants join the FranServe family.

  • Joan Winchester, CFC

    Vice President of Franchise Expansion

    Joan entered the franchising Industry in 2014, after working with people in career transition for 15 years. She built a strong franchise consulting practice with FranServe and then developed a brand development division where she led a team to develop sales and prospect generation campaigns for franchisors in the home improvement, advertising, publishing, fast casual, retail and business services industries.

    Now, Joan’s passion is assisting franchisors reach their franchise development goals. She travels around the country representing FranServe at industry shows and events, and connects with brands to help them expand and grow.

  • Michele Goitiandia

    Michele Goitiandia

    Director of Strategic Initiatives

    Joining FranServe in 2017, Michele has implemented and streamlined protocols necessary to support the tremendous growth FranServe has experienced. Her tenacious, “we can do this” attitude and willingness to jump in wherever needed has become a true asset to the FranServe Team. Her prior experience includes training & managing a nation-wide virtual sales team. Her niche is in motivating and helping others achieve their success.

  • Tom Spadea

    Franchise Attorney

    Tom Spadea is a franchise attorney and founding partner of Spadea Lignana, one of the nation’s premier franchise law firms representing over 250 brands worldwide from emerging concepts to elite brands that are household names.  Tom is a Certified Franchise Executive, speaker, author and key advisor to many high level executives and entrepreneurs in franchising.

  • Bobby C. Chung – Immigration Attorney

    Bobby C. Chung

    Immigration Attorney

    Bobby is an immigration attorney focusing on U.S. investment and business visas and advises and collaborates with franchise consultants in evaluating franchise businesses to determine eligibility for investment visas and green cards. Before entering private practice, Mr. Chung served as an Attorney Advisor with the U.S. Department of Justice, Executive Office for Immigration Review, where he assisted federal immigration judges in adjudicating immigration cases.  Mr. Chung has extensive experience representing foreign entrepreneurs in investor visa matters involving start-up franchises as well as acquiring existing franchise businesses. Based in the Los Angeles area, Mr. Chung helps clients on U.S. visa and immigration matters in all 50 State and worldwide. Mr. Chung is an active member of the California State Bar and the American Immigration Lawyers Association.

  • Amanda Dempsey


    Amanda Dempsey is a shareholder at Kent Franchise Law Group/Stevens & Lee, P.C., where her practice focuses primarily on corporate and business representation, with an emphasis on franchise law and distribution. Amanda assists both franchisors and franchisees with all aspects of owning and operating franchise businesses, including preparation and enforcement of franchise agreements, federal and state regulatory compliance, employment law issues, franchisor/franchisee litigation, and trademark registration, maintenance, and litigation. Amanda’s general corporate work extends to purchase and sale transactions, contract drafting and negotiation, corporate restructuring, and other commercial transactions.

  • Tatyana Stemkovski

    Tatyana Stemkovski, CFC

    Technical Assistant

    Tatyana started working as a software engineer in 1998. In 2012 she joined FranServe as a web-developer and site administrator. She provides technical assistance and support for the FranServe consultants as well as franchisors and funding partners.

Interested in joining the FranServe team?

We’re one of the largest and most-respected teams in the franchise industry. We love talking to others who share our vision and drive.

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